Choosing a Domain Name (Website Address)


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Overview

Choosing a Domain

Domain Registration

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Register a Domain Name

Choosing Your Domain Name

For most businesses choosing a domain name (website address) for their website is simple - the name of their company. Domain names are also used as strategic tools to attract traffic to your website.

Do's & Dont's
Try to avoid using numbers, dashes and words that are often misspelled.
If your business is known by more than one name you should consider registered multiple domains so that everyone can find you.

Domain Extension (.co.za, .com, etc)
If you are mainly targeting a South African audience then a .co.za is a good choice. Many people overseas however do not know the .co.za extension and thus a .com or a .net is more advisable.

For most businesses choosing a domain name (website address) for their website is simple - the name of their company. Domain names are also used as strategic tools to attract traffic to your website.Try to avoid using numbers, dashes and words that are often misspelled.If your business is known by more than one name you should consider registered multiple domains so that everyone can find you.If you are mainly targeting a South African audience then a .co.za is a good choice. Many people overseas however do not know the .co.za extension and thus a .com or a .net is more advisable.

.co.za
This is advised if you are mostly targeting South African audiences, or if you would like to indicate to your visitors that you are a South African company.

.com
This is advisable if you are targeting international visitors. Generally, the US and UK markets, for example, are not very familiar with the .co.za domain extension.

.net
Many web-based businesses use the .net extension. It also serves as an effective alternative if the .com domain you wanted is already taken.

.info
This type of domain is relatively new and is often used as an alternative when desired domains are not available. Many .info websites are also run by web-based businesses or individuals providing useful informational content and selling advertisings space on their website.

.org.za
The .org.za domain is intended for South African non-profit organisations, in which case registration is free, however it is also available for commercial purposes. This also indicates that your organisation is South African and oversees markets are not very familiar with it.

.org
The .org domain is also used mainly by non-profit organisations, but is available commercially.

.biz
Similar to the .info extension, the .biz extension is relatively new and often used as an alternative when the desired name is already taken.